Cognitive Surplus: The Great Spare-Time Revolution | WIRED

People don’t just do things for money, says Pink (left). ‘We do thingsbecause they are interesting.’Illustration: Sean McCabe; Pink: Jerry Bauer; Shirky: Oscar Espiritusanto Nicolas Clay Shirky and Daniel Pink have led eerily parallel lives. Both grew up in Midwest university towns in the 1970s, where they spent their formative years watching television after school…


We have a biological drive. We eat when we’re hungry, drink when we’re thirsty, have sex to satisfy our carnal urges. We have a 2nd drive — we respond to rewards and punishments in our environment.  We have a 3rd drive. We do things because they’re interesting, because they’re engaging, because they’re the right things to do, because they contribute to the world.  We think the only reason people do productive things is to snag a carrot or avoid a stick, which is just not true.  – Daniel Pink

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About akiramorikawa

superconnection . pattern-recognition . iDesign
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