Engage or Die: John Hagel of Deloitte on The Next Era of Marketing

For those of you just joining us (and perhaps still devising your New Year’s resolutions), welcome. These posts are focused on conversations that The Economist Intelligence Unit has had with six marketing visionaries, folks like Seth Godin and Aditya Joshi, who discuss the next era of marketing. During a recent conversation with the EIU, John Hagel, co-chairman of Deloitte’s Center for the Edge, shared his “formula” for marketing success in the future. Here are some of his key points that resonated with me:

Source: blog.marketo.com

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About akiramorikawa

superconnection . pattern-recognition . iDesign
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