Engage or Die: John Hagel of Deloitte on The Next Era of Marketing

For those of you just joining us (and perhaps still devising your New Year’s resolutions), welcome. These posts are focused on conversations that The Economist Intelligence Unit has had with six marketing visionaries, folks like Seth Godin and Aditya Joshi, who discuss the next era of marketing. During a recent conversation with the EIU, John Hagel, co-chairman of Deloitte’s Center for the Edge, shared his “formula” for marketing success in the future. Here are some of his key points that resonated with me:

Source: blog.marketo.com

See on Scoop.itiLife

About akiramorikawa

superconnection . pattern-recognition . iDesign
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s