While it doesn’t get much better than sex and drugs for many out there, new research has found that simply learning a new word can spark up the same reward circuits in the brain that are activated during pleasurable activities such as these. No wonder there are so many bookworms and scrabble addicts out there.
Source: www.iflscience.com
Learning new words and gambling uses the same motivational brain circuits as sex, drugs and Alcohol, and food.
Akira Morikawa 